Middle Men started after years of working with local artists and advertisers, where we saw a large gap between the arts and culture of the city, and what content was being produced for its people.
We noticed productions were complaining that it was too hard or too time consuming to find the right creatives for each new project, so they went with the same freelancers from the same agency pool, attempting to get different results.
Conversely, a myriad of creatives were looking for their way into freelance work. The same artists who created the reference points for creative teams at agencies and production companies were unsure how to get their foot in the door.
Middle Men was founded on the idea of creating the bridge between these two groups who have been searching for one another. Our goal has been to create an opportunity for media to become more in-tune with its audience, throwing out the ‘same-old’ and making something new, unique, and elevated with the immense talent the city has to offer.
Giving companies access to diverse creators, we hope to see media invigorated with more authentic, inclusive stories and to gain a wider reach to all those who consume it.